Step 1: Spot the Shift in How Brits Play
Last year, the average UK adult spent 1.8 hours a day on mobile games—up from 1.4 hours in 2022. That extra 24 minutes a day adds up to more than 5 hours a week, and it’s not just casual tapping. unlimluck.
Last year, the average UK adult spent 1.8 hours a day on mobile games—up from 1.4 hours in 2022. That extra 24 minutes a day adds up to more than 5 hours a week, and it’s not just casual tapping. unlimluck.